Satellite is sold as a bandwidth. Until recently, Choice’s parent IPSTAR was a wholesaler selling its satellite connection beam to rural internet service providers. The problem with this is those ISPs would get greedy by cramming loads of connections into the limited bandwidth they bought which affects your upload and download speeds.

With Choice, we own and sell our satellite so we can see at any one time how to best manage connections without cramming. We can talk directly to it to manage traffic using the latest technology in the most seamless way making sure our customers get the speeds they desire.

We know life admin doesn’t stop and you need reliable rural broadband to keep up with the pace on the home and work fronts.

Myth 1: Satellite is expensive

Compared to fixed or wireless broadband satellite can be much more expensive. However not having decent download speeds when working at home on tax returns or online banking can take more time and become very frustrating. The cost of not being able to do business can outweigh the cost of investing in reliable rural broadband. Paying that bit more means you can get on with what you need to do.

Choice offers plans starting at $95/mth for hard working rural New Zealanders areas, so we think it’s pretty affordable. It’s true that some wireless and fixed services are less expensive, but considering the cost of launching satellites, installing equipment and maintaining a network are pretty high, we think the cost is reasonable.

Myth 2 Satellite Internet ties up your phone line.

Choice rural broadband overs high-speed internet access over satellite – not over your telephone line. You can also use VoIP (Voice over IP like Skype or Zoom) with our service which can save money by eliminating the need for a phone line at all. Note – Most VoIP services do not allow Emergency Calls.

Myth 3 Satellite Internet equipment is big and complicated.

Ten-foot wide satellite dishes back from the 80’s are a thing of the past. Choice customers only need a computer, modem, one coaxial cable and the satellite dish which can be attached to your roof. Easy as.

Myth 4: When it is cloudy, satellite doesn’t work.

Choice broadband is only affected by the weather in really extreme conditions such as heavy storms, snow or rain but it’s not the big problem it’s made out to be. Think about when you watch a rugby game on Sky when it’s super wet. It might fade out momentarily but you will hardly ever lose the signal and normal transmission occurs soon after a band of rain or storm has passed.

When this does happen our clever tech guys and girls go all Jim Hickey and keep an eye out on the weather. When bad weather sets in, they can talk to our very own satellite directly and increase signal power in areas where we think there may be a problem.

Like you continue to farm around the weather, we do the same using the latest technology to ensure you remain connected with good down and upload speeds.

Many of the perceptions about satellite hark back to the earlier years of satellite technology and since then we’ve made huge improvements. If you live in a rural area that’s not served well by traditional internet providers, give us a call and we can get you sorted.

Myth 5: Satellite internet is slow

Back in the early days it sure was! When we first launched our service back in 2010, our top download speed was slow compared to now. At the time, it was still faster than the dial-up service available to many rural customers, but still slow by today’s standards. Fast-forward to today and things are heaps faster: Choice now offers speeds up to 25 Mbps to rural New Zealand which is on a par or faster than some wireless broadband. Plus Satellite is available almost anywhere you live in rural New Zealand, no matter how remote you might be.

Myth 6: Latency can make satellite a bad solution

Latency describes the time it takes for a signal to get from one place to another, and since our hard-working satellite is circling miles above the earth, latency can be a factor. But unless you’re doing massive online gaming or using a particular type of VPN for working at home, latency shouldn’t be a problem for you. With the most common internet applications, like browsing, email or streaming video, latency isn’t an issue worth worrying about. You might have heard latency makes phone service with VoIP a bad experience but this isn’t true.

So there you have it. Satellite offers you way more than you think. And because of its location and beam, wherever you are in rural New Zealand satellite can always serve you reliably and robustly and your internet needs as well as wireless broadband. Who’d have thought : )